Executives

Luke Middendorf – Growth Specialist
Your business needs more clients, and I can help.
As a Growth Specialist, I work with businesses to develop digital marketing campaigns that generate quality leads. I’m passionate about helping businesses achieve their growth goals for the full business process, from lead generation to customer acquisition.
Client results:
- Helped a financial audit firm acquire enough clients to grow their team from 5 to 15
- Helped a national construction firm increase awareness of their offerings and dominate new markets
- Helped a large laundry delivery service on the verge of shutting down have its best year in almost a decade, during the pandemic
Clients I’ve worked with include:
The Conco Companies, Mike’s Auto Body, Eastern New Mexico University, Higher Education Recruitment Consortium, Sunbelt Business Brokers of Florida, Laundry Care Express, Ehret Plumbing and Heating, Hill Point Montessori, LFS Wealth Advisors, Ernst Wintter & Associates LLP, Nohr’s RV Center, Mares and Dow Construction, and Sherwin Family Vineyards
My marketing certifications include:
Google Analytics | Yoast Technical SEO |
HubSpot Inbound | HubSpot Partner |
SharpSpring Marketing Automation | WSI Digital Marketing Certification |
SharpSpring Advanced Marketing Automation |
Work with me to leverage digital marketing and grow your leads and customer base.
I would love to learn more about your business and share ideas about how you can leverage digital marketing to achieve your goals. The first step is to schedule a 33-minute discovery call.

Tabitha Middendorf – Creative Director
Tabitha has lived and traveled all over the world. She is the magic behind the success of WSI Connect. Tabitha oversees graphic design, content marketing, email marketing, and social media promotions and engagement.
She is also deeply engaged with several nonprofits such as the Bay Area Crisis Nursery, Clayton Relay for Life (American Cancer Society), and Team In Training (Leukemia & Lymphoma Society) serving as Mentor and Captain for several seasons.
Prior to WSI Connect Tabitha was on the Business Development team at Blue Shield of California and was a compliance specialist at Irwin Financial Corporation.
Tabitha graduated Magna Cum Laude from Golden Gate University with a degree in Business Administration.
Tabitha holds the following digital marketing certifications:
HubSpot Growth Driven Design | HubSpot Marketing Software |
HubSpot Agency Partner Certification | HubSpot Social Media Certification |

Bernadette Docuyanan – Lead Developer
Bernadette is a motivated web designer and developer with extensive experience creating websites with PHP and CSS. She has been creating and maintaining websites since 2008. She currently manages the WSI Connect website and its various clients providing web development, support and administration. Bernadette ensures client websites work efficiently by monitoring all functionality cross browser and in mobile. She monitors backend security, maintains navigational elements, and optimizes page performance.
Prior to joining WSI Connect, Bernadette developed web projects while providing maintenance and support to many small business owners and web agencies in US and Australia.
Her hobbies include cooking, watching movies and trying out new places and restaurants with family and friends.
Born and raised in the Philippines, she graduated in St. Scholastica’s College with a degree in Management Information System.
Bernadette holds the following digital marketing certifications:
WordPress Optimization Master Course | WordPress Security |
Hubspot Growth-Driven Design | SharpSpring Marketing Automation Certified |
Hubspot Inbound | SharpSpring Advanced Marketing Automation Certified |
SEO Audit Masterclass |

Rachel Feinberg – Content Producer
A Bay Area resident, Rachel is a firm believer in the power of a good story. She joined WSI Connect to tackle their content production needs. She is responsible for creating, editing, and refreshing onsite and offsite content, including internal client reports. One of the unique qualities she brings is her ability to transform everyday topics into valuable and engaging content.
Prior to WSI Connect, she was a tech writing intern for a local cloud-based service provider for the mortgage finance industry. Her technical writing skills help her see details in any project to produce great results.
Rachel holds degrees in Business Administration with a Marketing concentration and Fiction from Saint Mary’s College of California.
She spends her spare time reading and writing romance novels.
Rachel holds the following digital marketing certifications:
HubSpot Content Marketing | HubSpot Inbound Marketing |
The Team
WSI Connect belongs to the Global WSI Network. WSI has over 1,500 agencies across 90 countries and several dedicated production centers. This relationship allows WSI Connect to leverage the resources of a global marketing agency.
WSI has direct partnerships with Google, Hubspot, and Bing. WSI is also a Platinum member with SEMPO, a non-profit organization committed to creating standards for search engine optimization (backed by Google and Baidu). This partnership allows us access to in-depth expertise across many different industries. It also allows us to provide solutions utilizing a variety of marketing channels.