Executives
Luke Middendorf – Managing Director
A Bay Area native, Luke is an expert in creating strategic digital marketing campaigns, he is passionate about helping his clients increase their lead generation and conversion rates. At WSI Connect Luke oversees sales, marketing, and business development, as well as client strategy.
Prior to WSI Luke lead the Western Region at Smartling, a software-as-a-service (SaaS) application devolved to help modernize and simplify the translation and localization process for global businesses and Web 2.0 companies.
Previous to that Luke was on the leadership team at Vontu, an enterprise software solution focused on Data Loss Prevention (DLP). Vontu was acquired by Symantec in 2007 for $350 million. At Symantec Luke was responsible for leading the DLP expansion into Latin America, completing projects for some of the largest accounts in Brazil, Mexico, Colombia, Chile and the Dominican Republic.
Luke holds a degree in Business Economics from the University of San Diego. He also holds the following digital marketing certifications:
| Google Analytics Certification | Yoast Technical SEO Certificate |
| HubSpot Inbound Certification | HubSpot Partner Certification |
| HubSpot Certification | WSI Digital Marketing Certification |
| SharpSpring Marketing Automation Certified | SharpSpring Advanced Marketing Automation Certified |
Tabitha Middendorf – Creative Director
Tabitha has lived and traveled all over the world. She is the magic behind the success of WSI Connect. Tabitha oversees graphic design, content marketing, email marketing, and social media promotions and engagement.
She is also deeply engaged with several nonprofits such as the Bay Area Crisis Nursery, Clayton Relay for Life (American Cancer Society), and Team In Training (Leukemia & Lymphoma Society) serving as Mentor and Captain for several seasons.
Prior to WSI Connect Tabitha was on the Business Development team at Blue Shield of California and was a compliance specialist at Irwin Financial Corporation.
Tabitha graduated Magna Cum Laude from Golden Gate University with a degree in Business Administration.
Tabitha holds the following digital marketing certifications:
| HubSpot Growth Driven Design | HubSpot Marketing Software |
| HubSpot Agency Partner Certification | HubSpot Social Media Certification |
Bernadette Docuyanan – Lead Developer
Bernadette is a motivated web designer and developer with extensive experience creating websites with PHP and CSS. She has been creating and maintaining websites since 2008. She currently manages the WSI Connect website and its various clients providing web development, support and administration. Bernadette ensures client websites work efficiently by monitoring all functionality cross browser and in mobile. She monitors backend security, maintains navigational elements, and optimizes page performance.
Prior to joining WSI Connect, Bernadette developed web projects while providing maintenance and support to many small business owners and web agencies in US and Australia.
Her hobbies include cooking, watching movies and trying out new places and restaurants with family and friends.
Born and raised in the Philippines, she graduated in St. Scholastica’s College with a degree in Management Information System.
Bernadette holds the following digital marketing certifications:
| WordPress Optimization Master Course | WordPress Security |
| Hubspot Growth-Driven Design | SharpSpring Marketing Automation Certified |
| Hubspot Inbound | SharpSpring Advanced Marketing Automation Certified |
| SEO Audit Masterclass |
Rachel Feinberg – Content Producer
A Bay Area resident, Rachel is a firm believer in the power of a good story. She joined WSI Connect to tackle their content production needs. She is responsible for creating, editing, and refreshing onsite and offsite content, including internal client reports. One of the unique qualities she brings is her ability to transform everyday topics into valuable and engaging content.
Prior to WSI Connect, she was a tech writing intern for a local cloud-based service provider for the mortgage finance industry. Her technical writing skills help her see details in any project to produce great results.
Rachel holds degrees in Business Administration with a Marketing concentration and Fiction from Saint Mary’s College of California.
She spends her spare time reading and writing romance novels.
Rachel holds the following digital marketing certifications:
| HubSpot Content Marketing | HubSpot Inbound Marketing |
The Team
WSI Connect belongs to the Global WSI Network. WSI has over 1,500 agencies across 90 countries and several dedicated production centers. This relationship allows WSI Connect to leverage the resources of a global marketing agency.
WSI has direct partnerships with Google, Hubspot, and Bing. WSI is also a Platinum member with SEMPO, a non-profit organization committed to creating standards for search engine optimization (backed by Google and Baidu). This partnership allows us access to in-depth expertise across many different industries. It also allows us to provide solutions utilizing a variety of marketing channels.
