Complete Mailing & Printing (CMP) is a family-owned custom mail services provider in Santa Cruz, CA. Founded in 1976, CMP serves businesses and nonprofits on the Central Coast and in the Bay Area by providing professional direct mail services, including design, digital printing, mail merging, bulk mailing, and database management. They’re dedicated to providing the quality service with fast turnaround times and the lowest postage rates available.
CMP has recently partnered with WSI Connect to develop and implement an SEO strategy to generate new leads. First, WSI researched CMP’s relevant keywords and put together a content strategy to create blog and social posts around those keywords. Second, WSI syndicated the content across the Internet with optimized links. Third and most current, WSI is uploading fresh content to CMP’s onsite blog and offsite blogs (Business Advice Now and Pro Business Information) to propel CMP to the top of their search rankings.
WSI will provide additional ongoing SEO services including Google reputation management and monthly reporting. The monthly reports will provide summaries and highlights of data from Google Analytics, Google My Business, and conclude with recommendations for moving forward. While consolidating data, WSI will look for the web pages and blog posts that outperform others and could signal opportunities.
Over time, the SEO services and targeted keywords will increase qualified visits to CMP’s website. The visitors will be more relevant to CMP’s services, and the conversion rate from visitor to customer will improve. WSI looks forward to helping CMP improve their SEO and rank higher for their custom mail services.
