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Expert Website Consultant and Developer Enlists WSI for SEO Services

Snapdragon Services offers a full range of website development and support services for a wide variety of organizations across several markets. The services provided include web design, training, software maintenance, and website migration for the three platforms Joomla, WordPress, and Squarespace. Founder and owner Jennifer Gress has over a decade of experience in Joomla, including co-authoring the book Using Joomla! which is now in its second edition, and in 2018 added the Squarespace and WordPress platforms to her stable of expertise and services. With their focus on people, whether its prioritizing the relationship between the website developer and the business or the website and its intended audience, Snapdragon Services has garnered an exceptional reputation and enjoys a growing client list of large and small businesses, entrepreneurs, educational institutions, and nonprofits.

Expert Website Consultant and Developer Enlists WSI for SEO Services

Snapdragon Services is partnering with WSI Connect, a member of one of the nation’s largest digital marketing networks, to expand their visibility online. WSI Connect began with learning about Snapdragon Services’ business and the audience they seek to attract to understand what digital marketing strategies would best fit their needs.

WSI Connect will develop an advanced SEO program beginning with a technical website audit to prepare for SEO optimization. This SEO optimization process includes developing a SEO page level strategy and page development, as well as link building through on and off-site content creation. After an extensive keyword analysis and site structure review, WSI has identified three pages to start SEO efforts:

● Joomla Web Design Services – https://snapdragonservices.com/web-design-services

● Joomla Migration Expert – https://snapdragonservices.com/joomla-websites/joomla-migration

● Joomla Update Maintenance – https://snapdragonservices.com/web-design-services

Moving forward, the SEO program will focus on the development and syndication of content relevant to their audience. This will include SEO optimized blog posts, social media posting as well as monthly reporting. Offsite content will be published on WordPress, Weebly, and Blogger. With an SEO optimized website and long-term link building, WSI Connect expects to increase both Snapdragon Services’ visibility in SERPs as well as driving more traffic to their site.

Contact WSI Connect for a FREE SEO Consultation

Local Residential Contractor Enlists WSI for SEO

Mares & Dow - WSI Connect

Mares & Dow Construction Inc. is a longstanding partnership of 37 years between Archie Mares, Dennis Dow and hundreds of great customers throughout the San Francisco Bay Area. They offer a range of construction and home improvement services such as general contracting, building custom homes, home remodeling, skylight installation, foundation repair, retaining wall construction and commercial remodeling. At Mares & Dow Construction they ensure customer satisfaction by providing quality service and great products in both new construction and remodeling projects, with a staff of hard-working employees. With half of new clients coming from referrals, it’s no secret customers truly appreciate their work.

Mares & Dow Construction is partnering with WSI, one of the nation’s largest digital marketing network to expand their visibility online. WSI began with learning about Mares & Dow’s business and the audience they seek to attract to understand what digital marketing strategies would best fit their needs.

WSI will develop an advanced SEO program beginning with a technical website audit to prepare for SEO optimization. This SEO optimization process includes developing an SEO page level strategy and page development, as well as link building through on and off-site content creation. After an extensive keyword analysis and site structure review, WSI has identified two pages to start SEO efforts:

Moving forward, the SEO program will focus on the development and syndication of content relevant to their audience. This will include SEO optimized blog posts both on and off-site, social media posting as well as monthly reporting.  Offsite content will be published on WordPress, Weebly, and Blogspot. With an SEO optimized website and long-term link building, WSI expects to increase both their visibility in SERPs as well as driving more traffic to their site.

Essential On-Page SEO Techniques

The key products and/or service pages need to rank well in Google and to do this they need to have the best on-page SEO techniques. While, these tactics can increase a page’s SEO performance they should be part of a larger strategy for your website that also drives traffic and improves domain and page authority. The success of a single page’s SEO comes down to providing content that is relevant to a users’ search in a high-performing, easy to digest format. Your SEO page (website) needs to use and integrate keywords that tell Google what your content is about and provide a great user experience.

Core On-Page SEO Techniques

Tell Google What your Content is About with Keywords and Links

  • Keywords: Keywords are the words users enter in a search engine. They are also the main information Google uses to connect a users’ intention and with its search engine results page. However, there are a lot of different keywords someone can use to look for the same content. For example, “Concrete” and “Lightweight Concrete Contractor” are two keywords users could type looking for the same thing – concrete – but the latter is much more specific. It is also used less frequently. These specific but rarely used keywords are called long-tail keywords.
    • Google also looks for words in your page found in content related to those keywords. This is called latent semantic indexing (LSI). For example, “ready-mix” can be a LSI term for “Concrete”. A good SEO keyword strategy includes top keywords, long-tail keywords and LSI terms. There are many tools available to identify the right terms to use but two popular tools are Moz’s keyword explorer to identify keywords and LSI graph to find LSI terms.
  • Links: Links also help Google understand what your webpage is about. This is done with both links to other pages on your site (internal links) as well as external sites (outbound links). These links should point to relevant pages, which enables Google to reinforce its understanding of what is on your page by putting it within the context of the content on the pages you link to.On Page SEO Techniques - Types of Keywords - WSI Connect Digital Marketing

Integrate Keywords into Quality Content and Meta Tags

  • Great, relevant content: Be careful to not create content that overly uses keywords. Once a standard SEO strategy, keyword boosting creates hard to read content and is no longer favored by Google. The primary function of your content needs to provide the information your users want. When this process works, keywords are integrated seamlessly into readable, relevant text because your page’s content matches users’ search intent and keywords well.
  • Keyword placement in meta tags: Tags are placed within a website’s code to provide the browser information about a webpage’s content. These tags include:
    • the title displayed on the tab in the browser,
    • page description,
    • image filenames and their alternative text (the text displayed if an image cannot be loaded by a browser), as well as
    • the URL address text itself.

Including keywords in these tags informs Google what your page, media and overall content is about.

  • Keyword placement in webpage text: Keywords should also be incorporated into the text of your website. Include the main keyword:
    • In the first and last sentences of the webpage
    • (H1) heading
    • Incorporate long-tail keywords into secondary headlines (H2, H3, etc.)
    • Incorporate keywords as well as LSI keywords into the text occasionally. These keywords can be emphasized with italics or bold type and should be incorporated into the anchor text (the highlighted text) for links, particularly the first link on the page.

On Page SEO Techniques - WSI Connect Digital Marketing

Provide a Great User Experience

  • Keep users engaged: A high bounce rate, or a percentage of user visits that include only one page, is a strong indicator that visitors are not engaging with a page. You can monitor a page’s bounce rate by using Google Analytics. A high bounce rate does not indicate a specific problem but rather it is a symptom demonstrating that there is an issue with your website’s page. By contrast, a page that keeps users engaged will keep visitors on the site longer and viewing more than one page on average per session.
  • High quality media: Text is not the only type of content on a webpage. Visual content more quickly captures an audience and should be integrated throughout your page. Other media should be as relevant and interesting to users as the text itself.
  • Page layouts for different devices: A responsive website is simply a site that responds to a browser’s viewing size. Since mobile search eclipsed desktop search in 2015, users as well as Google have favored sites that have a great user experience on multiple devices. Designing a site mobile-first will ensure that you have a good experience on mobile, and one that is more likely to translate to a positive desktop experience as well. Providing a desktop-type experience on mobile is cluttered and will contribute to low user engagement and a high bounce rate.
  • Fast load time and secure page: We are all impatient internet users. A page that does not render properly, has too many ads or pop ups, or is simply slow, is more likely to be abandoned by a user before s/he read its content. Low marks in any of the above performance metrics will also contribute to a high bounce rate. Google will also penalize a webpage if it is not securely delivering content via https. High page performance metrics are essential for giving yourself that opportunity to engage users with content.

Using On-Page SEO Techniques

The above SEO techniques are tips for you to improve your website’s ranking and your core services or product pages.  Improving your website’s ranking and individual page rankings within search engines will help ensure your product/company is found and attract your targeted audience.  Search Engine Optimization is just a piece of a comprehensive digital marketing strategy. Contact us today if you have any questions about our SEO services or would like to schedule a no obligation discovery call.

University Recruiting Non-Profit Partners with WSI for SEO and Digital Marketing Services

The Higher Education Recruitment Consortium (HERC) has retained WSI for SEO services to enhance the visibility of the organization online. HERC is a non-profit consortium including more than 700 colleges, hospitals, research labs, universities, and government agencies focused on higher education jobs. The consortium members all share the objective to hire the most talented and diverse faculty, staff, and executives in higher education.

HERC website creen shot

HERC’s website provides access to more employment opportunities in higher education and related fields than any other. With member organizations from across the country, job seekers can find positions nationwide. Through its members’ collaboration, HERC is also able to provide employment search tools for dual-career couples to find opportunities within a commutable distance from each other. These services along with national and regional outreach efforts give member institutions the ability to recruit and retain a more diverse and exceptional workforce with HERC.

WSI worked with HERC staff to develop a custom SEO program tailored to their business goals. The program began with identifying target keywords that would best connect more prospective job seekers to HERC’s job listings. With this focus, WSI is conducting an onsite SEO optimization and long-term link building campaign. The onsite optimization included introducing consistent and descriptive language throughout the site for search engines including URL titles, meta tags and image descriptions among other factors. WSI will also engage in a sophisticated link development program, which will include the development and syndication of high-quality content across WordPress, Blogger and Tumblr, that highlights higher education issues relevant to job seekers as well as HERC’s mission.

About HERC

The Higher Education Recruitment Consortium (HERC) was founded in 2000 by colleges and universities in Northern California to collaborate on addressing dual-career and employment outreach challenges in higher education. HERC was established as a member governed non-profit, 501(c)3 organization. Since its founding, HERC has developed into 17 additional regions, representing over 700 institutions throughout the United States.

About WSI

WSI is an innovative digital marketing agency with offices in over 80 countries. WSI helps businesses and entrepreneurs cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.

While there is no magic bullet when it comes to growing your business, with over two decades of experience WSI has developed proven means for delivering exponential results. WSI can help you realize your vision through intelligent, time-tested marketing strategies and methodologies.

New Mexico University continues partnership with WSI for SEO and content marketing

WSI extended its partnership with Eastern New Mexico State University to continue SEO and online marketing initiatives for the university. For over 80 years ENMU has prepared students for careers and advanced study. ENMU serves students of traditional age, adult learners, and organizations through undergraduate and graduate programs.

New Mexico University continues partnership with WSI for SEO and content marketing

ENMU has worked with WSI for over two years to improve its online visibility to prospective students.  WSI previously completed an in-depth on-page search engine optimization and keyword analysis to develop baseline metrics and initial campaign strategies. To assist in delivering ENMU’s message of quality, affordable and convenient education programs to more prospective students, WSI will continue its campaign initiatives with greater focus.  After reviewing ENMU’s program priorities and campaign goals, WSI and ENMU identified five key programs to highlight. These five programs and their respective optimized web pages are:

ENMU’s custom program includes organic search engine optimization as well as a market-segmented paid advertising approach that leverages multiple types of display and remarketing advertising. This will continue to forward the goal of increasing ENMU’s sites’ search engine page ranks and on-site conversions. Beginning with developing keyword optimized blogs describing the highlighted programs’ unique offerings, WSI’s SEO strategy to reach more prospective students includes both on and off page optimization. This work sends direct as well as indirect traffic to the site, increasing the page rank. These blogs will be posted on Blogger, WordPress, and Tumblr. Lastly, for visitors to ENMU’s sites, WSI continues to engage prospective students through diverse remarketing campaigns that reinforce ENMU’s message, increasing repeat visitors to the site.

About ENMU

As New Mexico’s largest regional comprehensive university, ENMU opened its doors in 1934 as Eastern New Mexico Junior College. In 1940, after adding additional classes leading to a bachelor’s degree, the school was renamed Eastern New Mexico College. ENMC was accredited as a four-year liberal arts college in 1946-47. Graduate work leading to the master’s degree in some departments was added in 1949, and April 5, 1949, the Board of Regents approved the change of the institution’s name to Eastern New Mexico University.

About WSI

WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.

There are no magic bullets when it comes to growing your business; however, with over two decades of experience, we have discovered proven means for delivering exponential results. WSI can help you realize your vision through intelligent, time-tested marketing strategies and methodologies.

To learn more about how WSI Connect can help you with SEO as well as all of your digital marketing efforts, contact us today!