• Menu
  • Skip to primary navigation
  • Skip to main content
  • Skip to footer

WSI Connect

Digital Marketing Agency

Header Right

(925) 401-7770
WSI Connect BBB Business Review
  • Home
  • About
    • WSI Connect Team
    • Careers at WSI Connect
  • Services
    • Website Design
    • Website ADA Compliance
    • Search Engine Optimization (SEO)
    • Online Advertising (PPC)
    • Email Marketing
    • Social Media
    • Competitive Analysis
  • Case Studies
    • Client Testimonials
  • WSI Blog
  • Contact
  • Free Consultation
  • Home
  • About
    • WSI Connect Team
    • Careers at WSI Connect
  • Services
    • Website Design
    • Website ADA Compliance
    • Search Engine Optimization (SEO)
    • Online Advertising (PPC)
    • Email Marketing
    • Social Media
    • Competitive Analysis
  • Case Studies
    • Client Testimonials
  • WSI Blog
  • Contact
  • Free Consultation

reputation management

You are here: Home / Archives for reputation management

Webinar Recording: How to Build a Competitive Analysis for Your Business

August 13, 2018 //  by Luke Middendorf

Webinar Intro:

The content below is an excerpt from the webinar posted above.   In the webinar, we compared two different Montessori schools so that we could provide a clear example of how we start to build a competitive analysis.

How to Build a Competitive Analysis for Your Business

The goal of a competitive analysis is to identify your competitors’ weaknesses and strengths to see how your business compares to theirs. This will show you the areas in your digital marketing strategy that need improvement, which can help you reshape your strategy to stay ahead of the competition.

Our competitive analysis process is fairly in-depth, so instead of walking you through the entire process, we’ll go over the most important elements with which you can get started right away.

Our Competitive Analysis Process

When working with a client, the first thing we do is schedule a discovery call. This helps us to understand their business, their target markets, and their goals for growth. From there, we gather data about the client and their competitors. Once we complete the template, we conduct a data analysis to identify areas of opportunity and present our key recommendations to the client.

A competitive analysis includes two types of deliverables:

  • an Excel spreadsheet containing the raw data, and
  • a PowerPoint presentation with the key findings.

You can see a detailed example of the Excel spreadsheet and the PowerPoint presentation in the above video. The Excel template is available upon request.

The Core Areas of a Competitive Analysis

A competitive analysis consists of seven core areas:

  1. Market opportunity
  2. Website trust signals
  3. Reputation management
  4. SEO performance
  5. Paid search
  6. Other digital marketing strategies
  7. Website technical performance

Evaluating market opportunity involves using search terms and keyword ranking to identify the client’s potential in the market compared to their competitors.

After identifying their market opportunity, our first priority is to identify each company’s website trust signals and determine areas of improvement for the client. This involves going through a list of key points and seeing how many of them are present on the client’s website (see the above video for a detailed example).

From there, we compare the reputation management strategies of the client and their competitors on sites such as Google My Business, Facebook, and Yelp. We also look at various factors of the companies’ SEO performance to see how well their websites rank in search engines like Google or Bing, as well as how much they invest in paid search per month.

Other digital marketing strategies we evaluate in a competitive analysis include email marketing, social media marketing, display advertising, and remarketing. And finally, we evaluate the client’s website technical performance: average load time, utilization of Google AMP, CDN, etc. Note that these last two areas are generally for analyzing companies in highly competitive industries, so they may not be necessary for a competitive analysis of your business.

By building a competitive analysis for your business, you’ll be able to compare your company to your competitors and identify core areas of improvement in your digital marketing strategy. Get started with this tool today to stay ahead of the game!

Need help building a competitive analysis for your business? Watch the webinar video above for a detailed walkthrough of our process, and learn more about our Digital Marketing Competitive Analysis service!

Category: BlogTag: competitive analysis, Digital Marketing, reputation management, SEO

Top 7 SEO Mistakes

October 5, 2017 //  by Tabitha Middendorf

Top 7 SEO Mistakes - WSI Connect Digital Marketing Concord CA

Search Engine Optimization (SEO) is tough to get right, but the rewards of a great SEO campaign can add tremendous value to your business’ bottom line.  We’ve worked with businesses across many different industries and below are the most common mistakes we find preventing a successful SEO campaign.

Top 7 SEO Mistakes

  1. Lack of a mobile friendly / responsive website – Google indexes the mobile version of a business’ website and uses that when determining where it ranks in related search results. Read more at Google, Mobile-first Indexing.
  2. Weak On-page SEO – Each page should have a specific purpose. Your core products and services should have dedicated pages that follow the on-page SEO best practices. This includes well designed URL’s, optimized images, appropriate use of headers and a strong call to action.
  3. Lazy keyword research – Search engines are still dependent on keyword searches. Therefore, we need to identify the keywords that your prospects use. For example, if you are a company that specializes in terminate treatments, focusing on the keyword “termite inspection” is far superior to focusing on the keyword “termites”.   The former indicates an immediate need while the latter keyword is just an informational search.
  4. Not verifying your business with Google – Google’s local SEO strategy is centered around Google My Business listings. It is the verified business listings that show up in the local 3 pack.
  5. The desire for instant gratification – It takes time for SEO strategies to build momentum. Great SEO requires a strong long-term strategy. SEO is something that is dynamic and requires constant effort.
  6. Competitors have a superior SEO Strategy – Analyzing and understanding what your competitors are doing is a critical element to developing a strong long-term strategy. SEMrush has a useful tool for helping companies analyze their current SEO strategy as well as competitor strategies.
  7. SPAMMY backlinks – Links have a significant influence on how a site ranks in search results. If someone reaches out claiming they can get your business to the top of Google for $150, it really is too good to be true.

Bonus SEO Tip

Poor reputation management – If someone is searching for your service and they see that it has 2 stars on its Google My Business listing, are they going to contact you or a competitor that has a better rating?  Managing your business’ reputation has a direct, positive and negative, impact on lead generation, conversion, and retention.

If this seems a bit daunting, WSI Connect is here to help.  We provide a free consultation to help businesses better understand how well they are currently doing and what it will take to leverage SEO for growth.

WSI-Connect-Discovery-Call

Category: BlogTag: reputation management, search engine optimization, SEO

Footer Hero Widget

Global Partners

WSI Google Partner Logo
Acquisio WSI Partner
Sharp Spring Certification-Gold
centro-logo
semrush-logo
gShift WSI Partner

Footer

About WSI Connect

WSI Connect was founded to help local businesses grow and succeed with digital marketing.   We collaborate with our clients to understand their goals, key differentiators, values, and target markets. From there we develop and implement highly effective digital marketing strategies.

Linkedin Twitter Facebook Youtube Yelp Customer Lobby Glassdoor RSS

Grow Your Business

  • Website Design
  • Search Engine Optimization
  • Online Advertising
  • Email Marketing
  • Social Media
  • Competitive Analysis

Latest Posts

  • Montessori School Partners with WSI for Website Optimization and Lead Generation
  • SEO-Friendly Blogs: The Basics on Appealing to Google’s Algorithm
  • How to Craft Your Professional Bio [Copy-and-Paste Templates]
  • How Powerful SEO Opens Doors for Your Business

Location

   WSI Connect
       696 San Ramon Valley Blvd #148
       Danville, CA 94526

  Phone: (925) 401-7770

 Email: contact@wsiconnect.com

Copyright © 2023 WSI Connect · All Rights Reserved; Privacy Policy