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Montessori West

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Montessori Flagstaff Enlists WSI to Increase Enrollment

October 4, 2016 //  by Luke Middendorf

Montessori Schools of Flagstaff has contracted WSI for an extensive digital marketing campaign to increase enrollment. The goal of the marketing campaign is to increase brand awareness for the Montessori School of Flagstaff through search engine optimization (SEO) to rank for related keyword searches in Google.

Montessori Schools of Flagstaff

The core goal of the SEO campaign is to drive traffic to the dedicated SEO pages for each of the four schools:

  • Private Flagstaff Elementary & Preschool – Westside Campus
  • Private Flagstaff Preschool – Sunnyside Campus
  • Public Charter Flagstaff Elementary School – Switzer Mesa Campus
  • Public Charter Flagstaff Middle School Cedar Campus

“We are excited to expand our partnership with Montessori West and look forward to helping parents find a quality school in their local markets,” said Luke Middendorf of WSI Connect. Middendorf stated that similar to the other marketing programs that WSI manages on behalf of the Montessori West Group, these four schools will be the subject of an extensive content marketing campaign with an editorial calendar mapped out six months in advance.

The blog content will be shared on sites including Edublogs, WordPress,  Tumblr, and Blogger. The campaign will also include Google My Business verification and optimization plus local directory listings on sites like Yahoo, Yelp, Foursquare and Bing.

Montessori West has a strong lineup of authentic Montessori schools and WSI Connect is committed to increasing brand awareness to local prospective families.

About Montessori Schools of Flagstaff:

Montessori Schools of Flagstaff is a group of four schools in Flagstaff, Arizona and belongs to the Montessori West Group. The Montessori Schools of Flagstaff follow the philosophy of Dr. Maria Montessori, an Italian physician who developed a unique perspective in child education that promotes the love of learning and fosters creativity along with academic excellence.

The schools offer daycare, preschool, elementary school and middle school programs.

About WSI:

WSI is a global leader in digital marketing encompassing over 1,000 agencies across 90 countries. WSI specializes in website design, search engine optimization, social media and email marketing.

Category: BlogTag: Montessori Marketing, Montessori West

Montessori West Enlists WSI Connect to Increase Enrollment

April 9, 2015 //  by Luke Middendorf

Montessori West is a family of 11 authentic Montessori Schools located in the Bay Area. There are many interpretations of Montessori teaching, but Montessori West prides itself on a curriculum based on authentic Montessori method and philosophies.

The owners of Montessori West initially enlisted the help of digital marketing firm WSI Connect to promote its newest school, Montessori School of Pleasanton, which opened in 2014. WSI created a PPC campaign in order to increase traffic for their website and ultimately increase the number of prospective families scheduling a tour of their facility.

Based on the tremendous success with that school, Montessori West is entrusting WSI with a family of six schools under the Montessori Schools of Fremont umbrella.

These schools are:

  • Montessori School of Fremont
  • Montessori Children’s Center 
  • Montessori Children’s House 
  • Mission Valley Montessori 
  • Montessori School in Newark 
  • Day Star Montessori 

Along with Montessori of Pleasanton, these six schools will be the subject of a robust content marketing campaign with an editorial calendar already mapped out six months in advance. This content will be shared on sites like Twitter, WordPress, Tumblr, and Blogger.

Montessori West has a strong lineup of authentic Montessori schools and WSI Connect is committed to getting the word out to the public and encouraging more prospective families to schedule a tour.

Contact WSI Connect today to learn more about how we can help your organization leverage digital marketing.

Category: BlogTag: Montessori Marketing, Montessori West

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WSI Connect was founded to help local businesses grow and succeed with digital marketing.   We collaborate with our clients to understand their goals, key differentiators, values, and target markets. From there we develop and implement highly effective digital marketing strategies.

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