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WSI Connect helps Winnetka Montessori school  grow online presence

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Little Wonders Montessori One (LWM1) is a dynamic Montessori preschool in Winnetka, CA for children aged two through five years. Guided by the Montessori Philosophy, LWM1’s mission is to preserve and enhance the educational journey of a child in order to develop confident, competent, self-disciplined, and driven individuals, who can work cooperatively for the benefit of society. As part of their Montessori program, LWM1 encourages students to approach education as a lifetime adventure. Using the Montessori method of education, classrooms are carefully prepared to allow every student the opportunity to develop at their own pace, while preserving and heightening children’s natural love of learning.

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Looking to reach parents who are interested in exploring the benefits of the Montessori method and finding a local preschool program that uses this approach to education, Little Wonders Montessori One has partnered with the SEO experts at WSI Connect to enhance their internet presence through high-quality, SEO-focused content development.

As a part of their SEO services, WSI Connect conducted keyword research to understand content areas that are relevant to prospective parents, competitive analysis to understand what works and what doesn’t for competitor’s digital marketing strategies, and a web audit to understand opportunities for website improvement. This lead to the development of an SEO program for LWM1 that includes an SEO-minded and mobile-friendly website highlighting their programs for prospective students and three offsite blogs with original content. This off-page SEO program will incorporate link building into the blog development, and will be published on Blogspot, Weebly, and WordPress to increase LWM1’s online presence.

The ongoing offsite SEO program will focus on creating high-quality and engaging content about LWM1’s programs and the Montessori method. WSI Connect is looking forward to helping LWM1 achieve a greater internet presence so they can reach prospective Montessori parents and students and assist them in fostering the educational success and social development of children from preschool onward.

Schedule a quick call to discuss Montessori Web Design

Case Study: Helping a Montessori School Increase Enrollment

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Increase Montessori Enrollment - WSI Connect Digital Marketing Case Study -Core Results

About Hill Point Montessori

Hill Point Montessori is a private school for children ages 2-12. Their curriculum is based on Dr. Maria Montessori’s Montessori Method.  Hill Point’s students consistently test several grade levels ahead of their peers, illustrating the great success of their education programs. They specifically target parents looking who want to provide an advanced form of education beyond what the local public schools are able to offer. They deeply care about their students and put a tremendous amount of effort into hiring the best teachers and creating the best educational environment.

The Challenge

Despite having an outstanding educational program, enrollment was declining at Hill Point Montessori.  In the past, they grew almost completely based on word of mouth.  As students graduated from their program, they found it difficult to fill the excess capacity with new students.

Hill Point Montessori specifically struggled to attract new elementary level students.  They lacked the marketing ability to help local parents clearly understand Hill Point’s unique differentiators.  Without those distinctions, many parents were opting for the free public elementary option.

Hill Point Montessori needed to attract new families to the school, specifically parents. They knew they needed to get more parents to tour their school and really see the value of their educational program.  The conversion rate on tours is very high but they were only averaging 1-2 tours each month.  It wasn’t enough. 

The Assessment

We engaged Hill Point Montessori with a discovery call to clearly understand their goals for growth, current marketing strategies, and local competition.  They were anticipating 30 open seats across all of their classes for the upcoming school year.  With an average annual tuition of $13,000, Hill Point Montessori was at risk of losing $390,000 in potential revenue. 

We identified two core personas.  Parents with preschool aged children and parents with elementary school aged children.

The next step was conducting a competitive analysis to identify the marketing strategies used by other local schools.  Several of their competitors had better websites, stronger social media presence and had invested in PPC (although it was clear there was a lot of wasted ad spend).

The Strategy

At that point, we crafted the overall marketing strategy.  We focused all of our efforts on parents with an elementary school aged children persona.  This is where Hill Point Montessori had the most unused capacity.  Acquiring preschool students was less challenging as they didn’t have to compete with a free public school option.

It was very clear to WSI Connect that every part of the marketing strategy needed to be focused on driving parents to the school for a scheduled tour.

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Implementation

We began implementation of the marketing strategy by creating a new responsive WordPress website.  
We then optimized the content for SEO which significantly improved their search engine rankings. 

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We focused on conversion rate optimization in several areas.  We helped them develop content highlighting their highly qualified faculty and administration.  We added several CTA’s to drive parents to a dedicated landing page for the tour process registration.

We added several photo galleries for their programs, summer camps and extra curricular activities to help prospective parents gain a deeper understanding of their educational environment.
Upon completion of the tour form, parents are taken to a “thank you” page that includes videos highlighting a recent parent testimonial, a school overview and recent commencement speeches.  Parents also receive an automated email response with additional information about the tour process and next steps.

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We implemented a monthly content calendar and inbound marketing program to help attract and educate new parents about Hill Point Montessori and the Montessori Method. This includes blog posts that are distributed across their GMB, Facebook, Twitter, and Pinterest accounts. 

The Results

In the video above you our client details the metrics that we discussed frequently to help judge the success of the campaign.

Here are the core metrics that we reported back to the client to illustrate that success:

  • 96% Year over Year, Google Organic growth
  • Which led to a 300% increase in school tours.  
  • Based on their tour conversion rates they’ve been able to receive a 356% Monthly ROI!

Quote:

“ WSI Connect has helped immensely from implementing SEO, building an attractive and effective website, writing informative blog posts, creating Facebook ads, giving us monthly updates about our progress, being available to us for anything that we need and working with us collaboratively on different ideas. Always offering a creative and informed perspective… We could not be more pleased with our experience with WSI Connect. We recommend WSI Connect to all the other small businesses we know and we owe a great deal to their team for all of their outstanding work.”

Anishka Nawagamuwa
CO-ADMINISTRATOR
Hill Point Montessori

Do you need help increasing enrollment?
(Contact WSI Connect today!)

Montessori Flagstaff Enlists WSI to Increase Enrollment

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Montessori Schools of Flagstaff has contracted WSI for an extensive digital marketing campaign to increase enrollment. The goal of the marketing campaign is to increase brand awareness for the Montessori School of Flagstaff through search engine optimization (SEO) to rank for related keyword searches in Google.

Montessori Schools of Flagstaff

The core goal of the SEO campaign is to drive traffic to the dedicated SEO pages for each of the four schools:

“We are excited to expand our partnership with Montessori West and look forward to helping parents find a quality school in their local markets,” said Luke Middendorf of WSI Connect. Middendorf stated that similar to the other marketing programs that WSI manages on behalf of the Montessori West Group, these four schools will be the subject of an extensive content marketing campaign with an editorial calendar mapped out six months in advance.

The blog content will be shared on sites including Edublogs, WordPress,  Tumblr, and Blogger. The campaign will also include Google My Business verification and optimization plus local directory listings on sites like Yahoo, Yelp, Foursquare and Bing.

Montessori West has a strong lineup of authentic Montessori schools and WSI Connect is committed to increasing brand awareness to local prospective families.

About Montessori Schools of Flagstaff:

Montessori Schools of Flagstaff is a group of four schools in Flagstaff, Arizona and belongs to the Montessori West Group. The Montessori Schools of Flagstaff follow the philosophy of Dr. Maria Montessori, an Italian physician who developed a unique perspective in child education that promotes the love of learning and fosters creativity along with academic excellence.

The schools offer daycare, preschool, elementary school and middle school programs.

About WSI:

WSI is a global leader in digital marketing encompassing over 1,000 agencies across 90 countries. WSI specializes in website design, search engine optimization, social media and email marketing.

Montessori West Enlists WSI Connect to Increase Enrollment

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Montessori West is a family of 11 authentic Montessori Schools located in the Bay Area. There are many interpretations of Montessori teaching, but Montessori West prides itself on a curriculum based on authentic Montessori method and philosophies.

The owners of Montessori West initially enlisted the help of digital marketing firm WSI Connect to promote its newest school, Montessori School of Pleasanton, which opened in 2014. WSI created a PPC campaign in order to increase traffic for their website and ultimately increase the number of prospective families scheduling a tour of their facility.

Based on the tremendous success with that school, Montessori West is entrusting WSI with a family of six schools under the Montessori Schools of Fremont umbrella.

These schools are:

Along with Montessori of Pleasanton, these six schools will be the subject of a robust content marketing campaign with an editorial calendar already mapped out six months in advance. This content will be shared on sites like Twitter, WordPress, Tumblr, and Blogger.

Montessori West has a strong lineup of authentic Montessori schools and WSI Connect is committed to getting the word out to the public and encouraging more prospective families to schedule a tour.

Contact WSI Connect today to learn more about how we can help your organization leverage digital marketing.