WSI Connect has recently completed the on-page search engine optimization for Conco Companies, one of the nation’s largest commercial concrete contractors. With major operations servicing the Western United States, Conco delivers full range concrete services on large scale commercial projects throughout the western half of the country. The major goal for this project was to significantly increase Conco’s online presence, especially in the new markets that they are expanding into.
In all, WSI optimized 45 pages of the website to rank for general terms like commercial concrete contractor, rebar, concrete pumping, shotcrete, and concrete design. We also created pages focused on geo-modified terms to reflect the markets they serve including the San Francisco Bay Area, Los Angeles, Sacramento, Seattle, Portland, Denver and Colorado Springs.
Off-page optimization for Conco will begin in December. This involves creating relevant content and sharing it both socially, and on various third-party websites to improve their page rank and develop social engagement. This activity sends direct as well as indirect traffic to the site. Blogs at BlogSpot, WordPress, and Tumblr, as well as local directory listings, and customer reviews will be the major focus of this campaign. We also increased their social media presence by building out Google+, Facebook, and LinkedIn company pages to increase the flow of social signals.
At the start of the optimization, Conco only ranked for one relevant term in Google. Upon completion of the on-page phase this figure increased to over 40 keywords, and it continues to grow at a consistent rate as we move into the off-page work.
Web Analytics: Measuring value and growth
