There are a large number of options for storage in Concord, California. Abba Self & RV Storage is a locally owned and operated self-storage business with easy access to Highways 680, 4 and 242. Abba’s facilities offer numerous storage units in varying sizes to meet the needs of any potential self-storage customer. Abba’s pricing is competitive, but their facilities and customer service are unparalleled.
Given the heavy competition in the area from both locally owned businesses as well as larger conglomerates, the owners at Abba wondered what they could do to set their business apart from the rest. They entered into a partnership with local Internet marketing agency, WSI Connect. WSI was initially brought in for SEO work. They conducted keyword research and competitive analysis to determine the best search terms to incorporate into their website. WSI also created local listings for Abba as well as a Google+ page.
Soon Abba was happy to extend the partnership to include development of a quality pay-per-click (PPC) program to supplement the SEO efforts. WSI developed ads and campaigns tailored to the most relevant keywords and search terms.
Again pleased with continued performance, Abba engaged WSI Connect to deliver a responsive website. You may or may not know that Google is set to make a significant change to its algorithm on April 21st. A mobile-friendly site will highly favored in the new algorithm and WSI did not want Abba to be left behind.
The site showcases various uses for self-storage units such as:
The site also focuses on geo-specific pages for storage:
Abba’s new site also includes fresh content by way of a new storage in Concord, California. WSI utilizes Google Analytics to monitor Abba’s website traffic as well as the on-site behavior of its customers. This helps them see what on the site is working and what is not so WSI can make changes accordingly and encourage the continued success of the site. WSI uses Google AdWords to monitor the PPC campaigns, ensuring the most value for Abba’s paid search dollars.
There are a lot of storage options in Concord, California, but WSI Connect is helping Abba to advertise their unique value to the local community.