The Higher Education Recruitment Consortium (HERC) has retained WSI for SEO services to enhance the visibility of the organization online. HERC is a non-profit consortium including more than 700 colleges, hospitals, research labs, universities, and government agencies focused on higher education jobs. The consortium members all share the objective to hire the most talented and diverse faculty, staff, and executives in higher education.
HERC’s website provides access to more employment opportunities in higher education and related fields than any other. With member organizations from across the country, job seekers can find positions nationwide. Through its members’ collaboration, HERC is also able to provide employment search tools for dual-career couples to find opportunities within a commutable distance from each other. These services along with national and regional outreach efforts give member institutions the ability to recruit and retain a more diverse and exceptional workforce with HERC.
WSI worked with HERC staff to develop a custom SEO program tailored to their business goals. The program began with identifying target keywords that would best connect more prospective job seekers to HERC’s job listings. With this focus, WSI is conducting an onsite SEO optimization and long-term link building campaign. The onsite optimization included introducing consistent and descriptive language throughout the site for search engines including URL titles, meta tags and image descriptions among other factors. WSI will also engage in a sophisticated link development program, which will include the development and syndication of high-quality content across WordPress, Blogger and Tumblr, that highlights higher education issues relevant to job seekers as well as HERC’s mission.
About HERC
The Higher Education Recruitment Consortium (HERC) was founded in 2000 by colleges and universities in Northern California to collaborate on addressing dual-career and employment outreach challenges in higher education. HERC was established as a member governed non-profit, 501(c)3 organization. Since its founding, HERC has developed into 17 additional regions, representing over 700 institutions throughout the United States.
About WSI
WSI is an innovative digital marketing agency with offices in over 80 countries. WSI helps businesses and entrepreneurs cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.
While there is no magic bullet when it comes to growing your business, with over two decades of experience WSI has developed proven means for delivering exponential results. WSI can help you realize your vision through intelligent, time-tested marketing strategies and methodologies.
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