With two fully-equipped, custom-built teaching and event kitchens located in Berkeley and Oakland, Kitchen on Fire has hosted and taught many individuals and groups in their private cooking classes. Kitchen on Fire offers a unique culinary experience for those looking for a hands-on, educational activity that can bring groups together around making and sharing food.
The areas of focus of this campaign will be promoting team building cooking classes and large group cooking classes.
The professional chef instructors lead birthday and anniversary parties as well as business community groups through the preparation of various menus until it is time for participants to enjoy their finished dishes. Kitchen on Fire also offers 12-week courses, nutrition classes, and camps for youth. Previous customers have included groups from Google, Facebook, Twitter, Pandora, Pinterest, and Pixar.
Kitchen on Fire is partnering with WSI Connect, a member of one of the nation’s largest digital marketing networks and a Google Partner, to expand their visibility online and generate and convert new leads. WSI Connect began with learning about Kitchen on Fire’s business and the audience they want to grow in order to understand the digital marketing strategies that will best fit their needs.
WSI Connect will develop a tailored SEO program beginning with a website audit as one of the first steps for SEO optimization. This SEO optimization process includes an extensive competitive and keyword analysis, as well as developing an SEO page level strategy and page development. Kitchen on Fire’s SEO optimization will also entail link building through on and off-site content creation with the development of two onsite blogs and two offsite blogs. The offsite blogs will be shared on a lifestyle blog and wellness blog.
As an ongoing component of their strategy, the SEO program will focus on the development and syndication of original and engaging content relevant to Kitchen on Fire’s audience, including SEO optimized blog posts and social media updates. With this digital marketing strategy, WSI Connect expects to increase Kitchen on Fire’s visibility in SERPs and grow their audience.
