Mares & Dow Construction Inc. is a longstanding partnership of 37 years between Archie Mares, Dennis Dow and hundreds of great customers throughout the San Francisco Bay Area. They offer a range of construction and home improvement services such as general contracting, building custom homes, home remodeling, skylight installation, foundation repair, retaining wall construction and commercial remodeling. At Mares & Dow Construction they ensure customer satisfaction by providing quality service and great products in both new construction and remodeling projects, with a staff of hard-working employees. With half of new clients coming from referrals, it’s no secret customers truly appreciate their work.
Mares & Dow Construction is partnering with WSI, one of the nation’s largest digital marketing network to expand their visibility online. WSI began with learning about Mares & Dow’s business and the audience they seek to attract to understand what digital marketing strategies would best fit their needs.
WSI will develop an advanced SEO program beginning with a technical website audit to prepare for SEO optimization. This SEO optimization process includes developing an SEO page level strategy and page development, as well as link building through on and off-site content creation. After an extensive keyword analysis and site structure review, WSI has identified two pages to start SEO efforts:
- Home Remodeling Contractors: http://www.maresdow.com/home-remodeling-contractors-2/
- Residential Skylights – https://www.maresdow.com/skylights/
- Foundation Repair – https://www.maresdow.com/foundation-repair/
- General Contractors: http://www.maresdow.com/general-contractors/
Moving forward, the SEO program will focus on the development and syndication of content relevant to their audience. This will include SEO optimized blog posts both on and off-site, social media posting as well as monthly reporting. Offsite content will be published on WordPress, Weebly, and Blogspot. With an SEO optimized website and long-term link building, WSI expects to increase both their visibility in SERPs as well as driving more traffic to their site.