Google Analytics is an excellent tool that will help website owners and managers monitor all aspects of their sites. Who is visiting? Which pages are they visiting and for how long? How did they get to your site and what type of device are they using? The answers to these questions can add up to some pretty valuable information for business owners. Small business owners, in particular, can make a noticeable difference in their level of success just by using the information Google provides to make small tweaks to their site.
Google Analytics reporting benefits:
Audience – Age? Gender? Desktop or tablet? Geographic location?
Acquisitions – Organic search or referral link? Which websites?
Behavior – Which pages? How many views? How long on each page?
Conversion – Are people doing what you want them to on your site?
Audience reporting Audience reporting can give you a peek into the demographics of your customers. How old are they? Are they male or female? What language do they speak and what country are they from? Also, audience reporting can show whether site visitors are new or returning. Are they using a desktop computer or a tablet? All these details are important. If you are getting considerable activity from a city where you don’t have a presence, you might consider opening a new location or just making your services accessible to people in those areas. If a significant amount of your traffic is coming from a tablet or other mobile device, you will want to be sure that your site content is mobile-compatible or you could end up causing your customers to be frustrated and even drive potential customers away.
Acquisition reporting Through Acquisition reporting, one can learn how people are getting to their site. Did they do an organic search for your site? Did they click on a direct link or a referral link from another site? Did they reach you from a social network like Facebook, Yelp or Google+? Which search words are they using to get to your site? You can also link your Google AdWords account to Google Analytics so you can monitor how well your AdWords campaigns are performing.
Behavior reporting Through Behavior reports, you get a peek into what pages the site visitors are visiting. This will help you to know if you are providing valuable content that is meaningful your audience. If users click on your pages only to quickly leave them, perhaps you need to review your content and make sure that it is current and relevant. If a particular page gets a good deal of traffic, you’ll want to capitalize on that by focusing more on that type of page or adding elements to that page to help customers move toward conversion. Conversion reporting This leads us to the Conversion Rate. If you are selling products and someone places an order, this is called a macro conversion. However, there are often several smaller, micro conversions that can take place along the way (contact forms, mailing address sign-ups, blog subscription, etc. Focusing on the micro conversions can help you move customers along through the process to the ultimate goal of the macro conversion. In order to really understand the conversions on your site, you need to set Goals within Google Analytics by which you can measure your success.
Time to act
Google Analytics is a free tool that can help you analyze and manage your business. It can be an incredibly valuable tool if you know just how to use it and use the information gleaned from it. Let WSI Connect help you help your business by implementing and maintaining analytics reporting through Google Analytics.